How to price and sell tax consultancy work
What will I learn?

Key learning points

  • Understanding the difference between reactive and proactive tax advice
  • The important skills and resources needed to give more proactive advice
  • An overview of consultative selling
  • The importance of fact finding and client objectives
  • Selling features and benefits of the work you will do
  • Negotiating scope and price




Speaker
 

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James Butterworth
James is a highly experienced mixed tax consultancy professional who has worked for a number of Big 4, top 10 and large independent accountancy practices. With a particular emphasis on dealing with entrepreneurs and their companies, James’ other headline achievements include leading the corporation tax aspects of a technical department, an international assignment in New York together with considerable transaction tax and tax consulting experience. James advises on most corporate tax matters including company reorganisations and tax clearances, capital gains tax, property taxes including SDLT and share incentives. James has significant experience in dealing with HMRC and in negotiating successful outcomes.