What will I learn?

In this free webinar, Heather Townsend will show you:

  • Why the 1/4/12 rule of pricing which is widely adopted by many clients is actually turning clients away
  • How much you can really increase fees without worrying about losing more than 5% of your client revenue. Hint: it’s significantly more than you realise
  • How to use the influence of anchoring all through the client relationship in order to have no push back to regular fee increases
  • How to use the 2 ingredients of simplicity and consistency to add a minimum of 10% to your profits with your pricing
  • Real life tips and tactics to charge the right price for the work being done, even if you are scared stiff that the client or prospect will walk


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Heather Townsend
Accountants’ Growth Club

Heather Townsend is the author of the best-selling books The Financial Times Guide To Business Networking and The Go-To Expert. She’s the founder of the Accountants’ Growth Club. Over the last 5 years, she has helped 50 small accountancy firm owners grow by £100k a year, every year.